Tuesday, October 21 · 11:30 AM CT
The Exit-Ready Advisor
How to keep business-owner clients before, during, and after the deal.
A practical working session on the business, personal, operational, financial, tax, and transaction issues every advisor should understand before a client exits.
The Advisor’s Risk
73% of clients move on from their advisor.
Your best clients trust you with their investments. Not necessarily with the exit.
When an owner begins thinking about selling, stepping back, recapitalizing, or accepting an unsolicited offer, a new cast of characters enters the conversation: attorneys, CPAs, bankers, brokers, buyers, consultants, and sometimes competing advisors.
If you have not already earned a seat in that conversation, you risk becoming a spectator at the exact moment your client’s financial life changes most.
Leave with a practical way to start the exit-readiness conversation with your top business-owner clients — before a competitor, buyer, banker, attorney, CPA, or another advisor does it first.
Four Lenses of Readiness
A client is never ready in only one way.
Who This Is For
Advisors who do not want to be replaced when their best clients sell.
Independent financial advisors, RIA owners, senior advisors, and advisory firm leaders who serve business-owner clients and want to retain, grow, and deepen those relationships before a liquidity event puts them at risk.
- RIA owners, partners, and senior advisors building a differentiated client experience.
- Independent advisors whose books are concentrated in business-owner households.
- Advisors at firms with 2 to 10 advisors who need repeatable process, not theory.
- Enterprise RIA leaders looking for tools their advisors will actually use.
- Advisors moving upmarket toward founders, entrepreneurs, and professional practice owners.
- Advisors with clients likely to transition in 3 to 5 years — sale, recapitalization, merger, or step-back.
Run of Show
Two hours. Four lenses. One live client scenario.
Your Speakers
Four practitioners, one per lane.
Alex Gertsburg, Esq.
Alex Gertsburg is a business lawyer, entrepreneur, speaker, author, and CEO of ExitPath Partners, where he helps professional service practitioners — especially law firm owners — plan and execute smarter practice transitions. He is also Managing Partner of Gertsburg Licata Co., LPA, bringing direct experience from both the legal and entrepreneurial sides of the table. Alex helps business owners and their advisors understand what actually happens inside a transaction: how buyers evaluate opportunities, what slows deals down, what belongs in the data room, and how lawyers, CPAs, bankers, brokers, and advisors need to coordinate. In this session, Alex will show advisors how to help clients enter the deal process with more clarity, less fear, and fewer avoidable surprises.
Bryan Sweet, CLU®, ChFC®, MSFS
Bryan Sweet is the founder of Sweet Financial Partners and co-creator of The Dream Architect Life, a framework that helps advisors move beyond portfolio conversations and help clients design more meaningful lives with their wealth. For decades, Bryan has worked with successful families, entrepreneurs, and advisors on the intersection of money, retirement, purpose, and legacy. In this session, Bryan brings the advisor’s lens to the exit conversation: how to open earlier tax and liquidity planning discussions, how to help business-owner clients prepare for the transition from business wealth to liquid wealth, and how advisors can become more valuable before a sale turns the client’s financial world inside out.
Jerome Myers, CEPA, MBA
Jerome Myers is the founder of Exit to Excellence, creator of the Founder’s Exit Paradox, and one of the leading voices on the human side of founder exits. After building and exiting a $20M+ division inside a Fortune 550 company, scaling a multimillion-dollar investment portfolio, achieving 4X equity multiples across multiple exits, and leading a recapitalization that returned 70% of investor capital, Jerome saw what traditional exit planning often misses: founders are prepared for the transaction, but not always for the transformation. Today, as a CEPA-certified advisor with an MBA and board member for the Deese College of Business, Jerome helps founders prepare for life beyond the business.
Tina Dao, MBA, CEPA
Tina Dao is the founder and principal of Liberated Leaders, where she partners with business owners and decision-makers to reduce the burden of company leadership and build the discipline required for long-term value. With COO and fractional COO experience, Tina brings practical operating depth across technology, operations, strategy, and leadership development. Before founding Liberated Leaders, she served as COO and VP of Global Business Operations and Strategy at Walmart’s Global Technology Platform, where she led governance and portfolio management for a 2,800-person organization while also leading a 250-person strategy and operations team. In this session, Tina brings the operational readiness lens.
Pricing and Deliverables
Two ways to attend.
Run of Show
Two hours. Four lenses. One live client scenario.
Begin Your Journey
Your client’s exit conversation will happen. The only question is who starts it.
Tuesday, October 21 at 11:30 AM Central. Two hours, four specialists, and a practical way to be in the room when it matters.